11/8/2023 0 Comments Parle g biscuit historyNot just that, but the survey also claims that 4551 Parle-G biscuits are being consumed at any given second in India. Also, did you know that the brand has a huge market of consumers in China? Parle-G sells more than all the other biscuit brands in China. The first Indian company to cross Rs 5,000 crore mark in salesĪccording to a Nielsen survey, Parle-G was the first Indian FMCG (Fast-Moving Consumer Goods) brand to cross the Rs 5,000 crore mark in retail sales. However, it’s believed if the monthly production of the biscuits is stacked side-by-side then it would be enough to cover the 7.25 lakh km distance between Earth and moon.Ħ. However, all the rumours were put to rest when Parle Products’ group product manager, Mayank Shah, said that the kid in the picture is just an illustration which was made by Everest Creative’s artist Maganlal Daiya in the 60s.Īround 1 Billion Parle-G packets are produced monthly which are further sold in 5 million retail stores across the country and worldwide. Rumour has it that the baby girl is Neeru Deshpande and the picture was clicked by her father when she was about 4-year-old. Ever since then, there's been no change in the packaging or taste. Also, ‘G’ initially stood for ‘glucose’, which was later stated as ‘genius’ by a brand slogan. Keeping up with the competition with other biscuit brands, in 1985, they renamed the product as Parle-G. India’s most favourite biscuit was first baked in 1938. The House of Parle started with only 12 workers back then, which is now a full-grown family of 50,500 employees. Mohanlal Dayal, the founder of Parle-G, established the first Parle factory in 1929 in Vile Parle, Mumbai. Parle-G was established much before independence. But now that the sales are up people have urged the company to avoid plastic and change its packing to an alternate biodegradable material. The first Indian company to cross Rs 5,000 crore mark in salesĭid you know that Parle-G biscuits were initially sold wrapped in butter paper? It was much later that the packaging changed to plastic packets.The journey from Parle Gluco to Parle-G.
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